Budgeting

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Good budgeting is based on great data.

In our world of media placement we know the best marketing plans start with great market data. For our retail clients it's a matrix of GIS mapping of Cenus data over their current POS data and DMA Advertising options. This helps us to deliver pin point sales penetration and distribution models that we use in creating cost effective campaigns. Budget development begins with an analysis of several planning considerations: overall objectives and strategies, target audiences / markets, seasonality, competition, market conditions and finally the overlay market data we collated.


At Canyon Marketing we never rely on the Broadcasters to tell us what their properties are doing in the ratings books.


For our retail clients it's a matrix of GIS mapping of Cenus data over their current POS data and DMA Advertising options. This helps us to deliver pin point sales penetration and distribution models that we use in creating cost effective campaigns. Budget development begins with an analysis of several planning considerations: overall objectives and strategies, target audiences / markets, seasonality, competition, market conditions and finally the overlay market data we collated.


  • Media Plan

  • All of our media plans are accompanied by a complete market performance report that show detailed flight information including cost per thousand and actual time slot placement. Our job is to know were your audience is and deliver them to you. The audience measurement tools we use give our clients the edge they need to drive foot traffic.
  • Budgeting

  • With completely transparent budgeting and accounting our reports include yearly and monthly spreadsheets of all expenditures and track able media placement and services. Our accountability is what makes us able to handle Co-op for all the major auto amd motorsports manufacturers.