Internet Advertising

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Different types of online advertising.

Okay, so you’ve created an awesome website with an excellent user interface and lots of attractive graphics. You have an excellent product or service that is in demand in the marketplace, and you’ve set a reasonable price that should lead to lots of sales. That’s all fine and dandy, but the truth is that your business isn’t going anywhere unless you can generate consistently high volumes of traffic to your websites over time.

Even though there are many free methods that you can use to drive traffic, it’s hard to beat the speed and ease of using a paid advertising campaign. As long as you have a reasonable budget and are willing to go through a learning curve, you’re ready to check out these four major options for paid online advertising.
Online ad spend has seen consistent growth and is projected to overtake print.

If you’ve been slow on the uptake when it comes to online advertising, you should begin ramping up your efforts. Online ad spend has seen consistent growth and is projected to overtake print, states a recent IAB report. If you haven’t yet familiarized yourself with online advertising, it’s time to do so. If you’re of the belief that advertising online is wasting your ad budget, think again. These are 9 reasons you should be advertising online:

  • Pay-per-click Advertising

  • Pay per click advertising is an excellent alternative for companies who have the financial resources and can make an investment in order to bring targeted traffic to their websites. Like SEO traffic, AdWords is considered targeted because people are actually typing in keyword phrases that are relevant to your products and services before clicking on your advertisement. This can bring a flood of traffic to your online business very quickly, and this is an excellent choice as long as you’re able to turn a profit.
  • Banner Advertising

  • This form of online advertising is even older than the search engines themselves, and the concept is pretty simple. You simply put some sort of banner (usually with a catchy image and headline) on a relevant website. Users who choose to click the banners will end up on your website and hopefully will make a purchase. The problem is that these days, web users have developed “banner blindness” so only a small percentage will actually click on your ad. With this in mind, you need to make sure that you’re not paying very much for your advertising, especially if you are paying a certain amount per impressions.
  • Affiliate Marketing

  • Whether you specialize in physical products or in digital information products like e-books and other courses, affiliate marketing is a great form of online advertising. The major advantage is that you don’t actually have to pay your affiliates a commission until the sale is made. If you do a good job of promoting your affiliate program in the appropriate marketplaces, then these affiliates can do most of the legwork for you like writing articles, using pay per click advertising themselves, and ultimately driving traffic to your product in any number of ways.
  • Social Media

  • Have you heard of Facebook? Of course you have. What you may not realize is that social media can be used as a form of online advertising, and Facebook ads are excellent examples. At the same time, however, you have to realize that most people are simply using these social networks to hang out with their friends and engaging in entertainment and conversations. Major companies are already expressing doubts about the efficacy of social media marketing campaigns. There are now entire books being written about social media ROI (return on investment), so this tells you that you need to be careful not to waste a lot of time in busy work without evaluating the results.
Things to consider about online advertising.

Remarketing Google and other search engines are getting more and more sophisticated in tracking online behavior. This advancement has allowed for extended capabilities of PPC advertising on both websites and in search results. When a user visits a site, a cookie (a code which tracks where the user has been) is created. If the user has visited a site as a result of clicking on a PPC ad, but does not take an action such as buying or subscribing, that behavior is noted. Then when the user visits other sites featuring PPC ads, an ad for that visited site will appear again. This is referred to as remarketing. The downside is that users may see ads for the same company over and over again, regardless of whether they are truly interested in the offer or not. However, remarketing will become more accurate and effective as behavior tracking systems continue to evolve.
Geotargeting:
Sell a generally needed product to a specific area? You might be successful utilizing geotargeted advertising which can be targeted down to the country, state, city or zip code of the user. Geo-targeting your advertising to a specific area can typically be achieved on any online advertising platform.

Contextual:
By placing you ads next to content that contains the same keywords and concepts, you are likely to find more customers who are more receptive to your marketing message. Contextual advertising involves using

Behavioral Targeting:
By leveraging anonymous data, many advertising platforms allow you to target internet users who may be interested in your product based on the similarities to your existing customers..